Time: 11:05 – 11:55
Location: Room 2
Speaker:
Elsa V. Paul, CGAIE, AIC
Kito Crosby
Abstract:
Why this matters
Brilliant ideas die when execs tune out. Learning to “code-switch” from low-level detail to high-altitude vision within 30 seconds multiplies your political capital and your project’s air-cover.
Fresh takeaways
- Ten-slide flip-deck technique that lets you start at any layer of abstraction on demand.
- Credibility-framing formula that borrows authority without name-dropping.
- Risk-ask staircase: a three-step escalation from “thought you should know” to “green-light my budget.”
Speaker Bio:
Elsa is the Senior Marketing Manager for the Americas at Kito Crosby, a global leader in lifting, rigging, and material handling solutions. With over 20 years of experience spanning industrial, oil and gas, medical, and non-profit sectors, she brings a broad perspective to her current role. At Kito Crosby, she leads marketing and e-commerce initiatives while integrating Generative AI tools to transform complex challenges into strategic opportunities that strengthen brand presence and performance.
She holds credentials including the Certified Online Facilitator designation from the American Management Association, the Institute of Organizational Management (IOM) certificate, and multiple Generative AI certifications. Passionate about process improvement and the intersection of technology and marketing, Elsa focuses on innovation, strategy, and client engagement.
In addition to her professional commitments, Elsa serves on the Board of Trustees for the League of Women Voters of Tulsa, where she supports education and community advocacy. Motivated by collaboration and continual growth, she strives to create meaningful impact both in business and in her community.